Season Ticket Holder Marketing
Season Ticket Holder Marketing
Ahh the playoffs. A time of gut-wrenching, heart pounding, wrist-wringing ups and downs. Season ticket holders have shared in the joy and pain of a team all year long. They witnessed it all and put their heart on their sleeves. When the playoffs come its time to give a little more back to the season ticket holders and show them just how much you appreciate their support. Might be good to have different events based on the level of the season tickets. Such as upper level vs lower level vs courtside. Things like an away game viewing party can really mean a lot to those special fans who were there all year. Have the event at a classy bar or trendy location that is upscale. Provide food for everyone and access to former star players. Not only do fans get to watch the game and hang out with friends and other fans but they can connect with the history of greatness with the team they support.
Tom Ricketts addresses season ticket holders before a Cubs baseball game.
Let’s look at the top 3 ways having a Season Ticket Holder Event can help your team.
- Renewals
95% of fans renew their tickets for next season during or after a game.
- Appreciation
Added entertainment value means a lot to fans. Little things mean a lot. Just imagine what a big event would mean to ticket holders. Whether its in the form of donations (for college athletics) or renewing of season tickets, good will on your part will probably be returned.
- Building a Stronger Fan Base
A great way to get new season ticket holders (aside from winning) is through word of mouth. Your special events for ticket holders will spread throughout the community.
Season Ticket Holder Marketing
