What he does…
Director of Social Media
San Francisco Giants

Bio
Bryan Srabian is now entering his 16th year in professional sports. He is now overseeing the Social Media platform for the San Francisco Giants, overseeing Twitter and Facebook, exploring new technologies, working with Major League Baseball Advanced Media with the SFGiants.com website, and integrating the Giants Marketing and Communications plan with comprehensive Social Media Plan. Srabian began his career with the Giants in the media relations department, advancing to the sponsorship and promotions department from 1996-1999. He was promoted as team’s Director of Marketing and Entertainment, before leaving to become the Vice President of Marketing for the AAA Sacramento River Cats, in 2008. Srabian is a graduate of Santa Clara University. -University of San Francisco Faculty Bio

Bryan’s Contact info:

Twitter: @bsrabe

Education

Santa Clara University
Bachelors, Science Marketing
1995

Sports Success Interview

Part 1

Part 2

Experience

Social Media Director

San Francisco Giants

Privately Held; 51-200 employees; Sports industry

January 2010 – Present (1 year 11 months)

Working with the San Francisco Giants to develop and implement a comprehensive Social Media program. I am assisting several departments within the Giants to focus on the current marketing and communications messages in the social media realm and to create a productive dialogue between the organization and their fans.
Adjunct Professor, Sports Masters Program, Sports and Social Media Marketing
University of San Francisco

Educational Institution; 1001-5000 employees; Higher Education industry

January 2007 – Present (4 years 11 months)

Will be teaching a class on Social Media in Sports this fall.

Sports Lexycaster

Lexy.com

Privately Held; 1-10 employees; Information Services industry

September 2009 – March 2010 (7 months)

Currently providing “lexycasts” (audio updates through your PC or Phone) for Pac-10 Football and Santa Clara Broncos basketball.

Vice President, Marketing

Sacramento River Cats/Raley Field

January 2008 – September 2009 (1 year 9 months)

Built a creative marketing campaign that integrated all of the team’s marketing tactics, including print ads, sales collateral, television, radio, website, email, ballpark decoration, game entertainment and other selected tactics.

• Established strong media relationships and agreements that drove ticket sales and added value to corporate partners of the baseball team and Raley Field Events and Entertainment (increased ticket revenue 5% from 2008 to 2009).
• Managed the production of team advertisements and collateral using in-house computer design and video resources, retained ad agency or media partner resources as appropriate by project.
• Oversaw game/event entertainment (music, p.a., video board, on-field promotions, special events) that established the branding of Raley Field.
• Implemented redesign of Rivercats.com website which had an increase of over 20,000 unique visitors in 2009.
• Grew the size of the company’s database of customer information with specific emphasis on e-mail acquisition and the capturing of season ticket partner information.
• Established Social Marketing strategy which included Twitter and Facebook campaigns and integrated with marketing platform.

Director of Marketing

San Francisco Giants

Privately Held; 51-200 employees; Sports industry

January 2005 – June 2008 (3 years 6 months)

Produced entertainment including High Definition video presentation, music, PA scripting, pre-game ceremonies, mascot, in-game promotions, theme nights and promotional
elements, which established the branding of AT&T Park.

• Coordinated Giants single game ticket marketing efforts, including online/viral, print, TV/Radio and grassroots elements
• Extended advertising and branding campaign inside the ballpark as well as in community
• Orchestrated 2007 All Star Game live presentation – Including Celebrity and Legends Softball Game, Home Run Derby and the All Star Game.

Manager of Game Entertainment

San Francisco Giants

Privately Held; 51-200 employees; Sports industry

January 1998 – January 2005 (7 years 1 month)

Executive producer of all in park entertainment, special pre-game ceremonies and
events, timing of all games, and management of day of game entertainment staff including

*Successfully created an entertaining atmosphere, which contributed to the overall success and sell outs of Pacific Bell Park in its inaugural season, and continues to lead the National League in attendance.

Corporate Sponsorship Coordinator

San Francisco Giants

Privately Held; 51-200 employees; Sports industry

January 1996 – January 1997 (1 year 1 month)

Executed sponsor commitments, including ticket obligations, hospitality events, and promotional events.

• Coordinated season-long hospitality schedule for sponsorship department.
• Created and developed promotional sponsorship proposals.

-info via LinkedIn